On 20 January, NHS England and NHS Improvement will launch the ‘Pharmacy Advice’ phase of the Help Us, Help You winter activity. The campaign encourages the public to ‘take the drama out of minor illnesses’ and use their local pharmacy as the first place to go to for clinical advice on minor health concerns such as coughs, colds, tummy troubles and aches and pains. This year the look and feel of the campaign has been updated with dramatic eye-catching new creative – featuring TV advert, social media, out-of-home bus shelter advertising, posters and digital assets.

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